The keys to a successful partnership

You’ve done your homework and selected the strategic partner you think can make your program the very best. But how do you ensure all of their capabilities translate into a successful copay program for your brand? This requires creating a productive, bidirectional...

The single question you are missing from your RFP

“Can’t see the forest for the trees” is a commonly used expression to describe someone who is too involved with the details of a problem to see the bigger picture. We’d like to think about this analogy when it comes to designing your copay program....

Top 5 copay program fallacies

There are many common misconceptions associated with designing or managing your copay program. Don’t be fooled by them, as they are likely hindering your performance. To help identify the “good” it’s worthwhile sometimes to understand the “bad,” otherwise how...

Is your copay program ready for 2017?

It’s after Labor Day and you have spent the summer carefully brand planning and strategically evaluating the tactics you need to put in place for 2017. Everything is shaping up nicely for next year. But wait—have you given the same level of strategic thought to your...