Gregg leads the strategic vision, direction, and performance of all marketing activities, which include building and strengthening the Truveris brand, driving growth strategies to support new and existing markets, and increasing demand for Truveris’ products and solutions. With more than 25 years of industry experience, Gregg has delivered value-creating business and marketing strategies for multiple leading global healthcare brands. Prior to Truveris, Gregg was Senior Vice President, Marketing for Press Ganey Associates, the industry’s leading healthcare performance improvement organization. While at Press Ganey, he led the marketing function through a period of rapid growth that included an IPO and two subsequent private equity events.
Previously, Gregg co-founded CatchPoint Partners, a strategic marketing consultancy with deep expertise in the healthcare and technology sectors. Before founding CatchPoint, he was Managing Director, Head of Marketing and Organizational Development for Leerink SVB, the nation’s leading healthcare investment bank. Gregg is actively involved in numerous community initiatives and serves on multiple charitable boards. Gregg received a BA from Dartmouth College and MBA from The University of North Carolina at Chapel Hill.